The Rotary Club of Derby have presented local charity Safe and Sound with a cheque for £1,500 following a successful virtual Santa Sleigh project throughout December.
The organisation had to adapt its annual Santa Sleigh due to the pandemic and worked with charity partners and Derby digital agency Think3 to enable families across the county and beyond to book a personalised letter or recorded video from Santa in return for a donation.
The money raised will enable Safe and Sound to support more young people across Derbyshire who are victims of or at risk of child exploitation as well as their families.
CEO Tracy Harrison said: “We are obviously disappointed not to have been able to work with The Rotary Club of Derby to take the Santa Sleigh across local communities in the usual way but very grateful for everyone’s hard work to spread the joy of Christmas in a limited way and online.
“The funds raised will enable us to help and protect many more young people provide a support lifeline to their families and continue to raise awareness of the mounting dangers facing young people both online and in our local communities.”
President of The Rotary Club of Derby Les Bryan added: “Our Santa Sleigh has been a long-held tradition in the city and I am proud that we were able to take the sleigh through Mickleover and Littleover even though we could not collect funds.
“We were glad to enable children to see Santa and to provide children with a personal letter or video from St. Nick. We are even more proud to have been able to raise funds for Safe and Sound with the essential support they provide.”
For more information about the work of Safe and Sound and how to support the charity, please visit www.safeandsoundgroup.org.uk and follow on social media channels.