Parry Creative Develops Charity’s Brand Identity

Parry Creative Develops Charity’s Brand Identity

Derby-based Parry Creative has completed the first stages of a brand development project for specialist child exploitation charity, Safe and Sound, which is designed to better reflect the expanded range of services it provides to local communities.

The team has invested their time and expertise into Safe and Sound after founder and Managing Director Laura Parry attended fundraising events where she learnt more about the charity’s work.

Work so far completed includes refreshing the branding of the charity’s on-going Butterfly Appeal, created icons which will ally to the different and expanded service areas and updating the marketing materials’ colour palette.

Further work planned includes creating templates for future marketing materials and ongoing support for fundraising events.

Laura Parry explained: “The charitable sector is facing so many funding and profile challenges in this economic climate that a strong and consistent brand identity which builds recognition and reputation is more important than ever.

“Having become established within the Derby business community we were keen to put something back and chose to focus on Safe and Sound because of the passion, dedication and energy shown by the Safe and Sound team and particularly CEO Tracy Harrison.

“The feedback to the work completed so far has been very positive and I hope that this will help the Safe and Sound team in their marketing communication activities in the future.”

Tracy Harrison added: “We are in the fortunate position that we have been able to grow our services and support more young people and families than ever before but that has led to our brand identity becoming rather messy.

“Parry Creative have taken the time to really understand what we do and how we do it and has used their expertise to provide the tools we need to better communicate with our target audiences in a clear and consistent manner.

“Pro bono support from professionals is a life line to charities such as ours as it enables us to improve our operations whilst utilising the income that we do have to directly support and protect children, young people and their families whose lives have been affected by child exploitation.

“I am therefore extremely grateful to Laura and the team for giving us their time and expertise on such an important project at this vital stage in our charity’s future development.”

For more information about Parry Creative, visit https://parrycreative.co.uk/ and to find out how to support Safe and Sound and the work they do in local communities, visit https://www.safeandsoundgroup.org.uk

Charity Fundraiser Limbers Up For Knock Out Challenge

Charity Fundraiser Limbers Up For Knock Out Challenge

A former soldier is returning to the boxing ring to raise money for Safe and Sound, Derbyshire’s specialist charity that supports young people and their families whose lives are affected by child exploitation.

Harry Sloman (22) from Melbourne now works in construction after serving in the Mercian Regiment.  He will be taking part in an Ultra White Collar Boxing event on November 25 at Arleston Hall in Derby and is asking family and friends to sponsor him in his endeavours.

Harry explained: “I first took up boxing when I was a teenager because I was being bullied at school.  It gave me the self-confidence and self-esteem that I needed to get me out of a black hole and I have since taken part in six white collar boxing events – winning all of my bouts.

“I am really looking forward to the training and then the event itself and I hope to raise a decent amount of money for Safe and Sound.

“The scale of grooming and child exploitation – especially in our local communities – really resonated with me because of how vulnerable I felt when I was younger.

“Feeling confident and in control of your life is so important to a young person’s wellbeing and safety so I felt this was the perfect way to raise money for Safe and Sound.”

Safe and Sound CEO Tracy Harrison added: “We are very grateful that Harry has chosen to raise money for us in this way.

“Boxing is a key part of our positive activities programme for both young boys and girls to help build their confidence and resilience which are crucial to them moving forward with their lives.”

To support Harry Sloman, please visit his Just Giving page https://www.justgiving.com/fundraising/harry-sloman?utm_source=copyLink&utm_medium=fundraising&utm_content=harry-sloman&utm_campaign=pfp-share&utm_term=ef18d6b4ccda46cc8e1d689f45413122

For more information about Safe and Sound and how to support what they do in local communities, visit https://www.safeandsoundgroup.org.uk

Music Night Showcases Local Talent

Music Night Showcases Local Talent

Some of Derby’s most successful and up and coming music and dance performers will come together for a special event in the city next month to raise money for specialist child exploitation charity, Safe and Sound.

The event has been organised by Sharon Jackson, a former case worker at Safe and Sound who is the founder of Shield – a safeguarding and child protection training service.

Keen to support the charity, Sharon has brought together a wide range of music acts including soul, rap, jazz, ballads, country Indie-rock as well as dance to perform on Friday October 6 at The Venue between 7pm and midnight.

The headline act for the evening are Indie/alternative quartet, Shadows Of A Silhouette, who graced the YNOT main stage this summer and are heavily influenced by their working class background and groups such as Arctic Monkeys.

The line-up also includes The Steve Frixou Band, Feurtado Beats, Samiie Licence, Jon Ryan, Henry John, Karolina, Richard Comfort, Sharon Jackson, the Nadia Dance Group as well as accomplished musicians and Safe and Sound team members Sheila Isles and Jamie Joseph.

Sharon Jackson explained: “The music night will a fantastic showcase for local talent, particularly young and up and coming musicians and dancers from this area, and to highlight the amazing work that Safe and Sound do in our local communities to support and protect children, young people and families whose lives are affected by child exploitation.

“We hope that it will generate new audiences for these superb performers as well as much-needed funds to help the charity expand its work across the county.”

Nathan Brown, who is a founding member of Shadows Of A Silhouette and performs lead vocals and rhythm guitar, continued: “We wanted to be involved in this event because we know and are very aware of the amazing work Safe and Sound does to protect vulnerable children from the many predators in our society.

“They have been relentless over the past 20 years in highlighting the need for more work to be done at all levels to safeguard children. Their work takes a lot of time and effort and is funded by charitable donations in the main. Without their voices, a lot of the voices of the vulnerable children would go unheard.

“It therefore means everything to us to able to be part of this music event to help raise money for the charity. Music is in our blood, and we get the pleasure of putting smiles on people’s faces when we take to a stage.”

Safe and Sound CEO Tracy Harrison concluded: “Music and dance played a really important part in our 20th anniversary celebrations last year and made me realise just how many talented artists and particularly young people we have across the city and county.

“Sharon has done an incredible job bringing the music night together and we look forward to engaging with a whole new audience to raise awareness of the dangers facing young people both online and in our local communities and what we do to help them and their families move forward positively with their lives.”

Tickets for the over-18 music night are available at https://www.eventbrite.co.uk/e/charity-music-night-tickets-706018238557?aff=ebdssbdestsearch&fbclid=IwAR09IGoYbDLTD7sgNABeW7dSyFo8MXLXFbLfkBjPHnIrVAhW-LAiDXVeg1Q and for more information about the work of Safe and Sound, please visit https://www.safeandsoundgroup.org.uk

UK child exploitation charity becomes first SME to receive British Safety Council funding to support staff wellbeing

UK child exploitation charity becomes first SME to receive British Safety Council funding to support staff wellbeing

Derbyshire-based charity, Safe and Sound has become the first organisation to successfully win funding from British Safety Council to improve and support its staff’s wellbeing.

The funding of up to £10,000 was awarded to Safe and Sound through British Safety Council’s Keep Thriving campaign to improve workplace wellbeing.

Tracy Harrison, CEO of Safe and Sound, attended the first 3-hour workshop in November 2022 to help her and other small and medium organisations (SMEs) develop a wellbeing strategy, delivered by experts from British Safety Council’s Being Well Together programme.

Workshop attendees are invited to apply for funding six months after attending workshops with only the most effective and innovative proposals receiving approval.

Further awards will be made to other organisations taking part in workshops between November 2022 and March 2023. The money will help the SMEs to implement their wellbeing strategy and plans.

Commenting on why the money will make a difference and how Safe and Sound will make use of it to support its staff’s wellbeing, Tracy Harrison said: “I am delighted that our work to support our amazing team who in turn work so hard to support children, young people and their families in our local community has been recognised in this way.

“As a charity, we champion diversity, personal development and inclusivity and our team represents the local communities that we serve.

“This grant will enable us to implement our wide-reaching strategy to ensure the wellbeing of our staff who do an incredible job in sometimes the most challenging of circumstances and we are extremely grateful to British Safety Council’s Keep Thriving campaign for its support.

“Initiatives we are planning as part of our new wellbeing strategy include bespoke training, team building and wellbeing workshops.”

Safe and Sound supports and protects young people and families whose lives have been affected by child exploitation.

Commenting on the funding award, Mike Robinson, British Safety Council Chief Executive, said: “I am excited and proud that as a charity British Safety Council is supporting small organisations in this way, and delighted that Safe and Sound is the first recipient. I know the difference even a modest amount of funding can make to employers who lack the HR and financial resources that larger ones can use to support their staff.

“In its application Safe and Sound showed not just that it would use this money in creative and imaginative ways, but also that it would measure, evaluate and track the impact of its activities carefully, that it is listening to its staff to develop its plan and that it fits with the strategic needs of them and the charity.

“We look forward to working with Safe and Sound as it progresses on its wellbeing journey and hearing how it gets on with implementing its plan over the coming months.”

About Keep Thriving

Keep Thriving is British Safety Council’s campaign to help improve the wellbeing of workers, within and outside of the workplace, so that all of us can thrive.

As part of eight key calls to action, the Keep Thriving campaign is asking organisations and businesses to commit to:

  • Appoint an executive director responsible for wellbeing, acting as a sponsor driving change
  • Actively engage employees in determining workplace wellbeing interventions that work for them
  • Adopt a holistic approach to health, safety and wellbeing, focused on training people to enable prevention and avoid poor wellbeing.

For more on the campaign: https://britsafe.org/campaigns-policy/keep-thriving/keep-thriving-campaign/

About Safe and Sound

Safe and Sound is a charity which transforms the lives of children and young people in Derbyshire affected by child exploitation.

It supports children and young people at risk from all forms of exploitation, largely sexual and criminal exploitation, but including arranged marriage, trafficking, gangs and country lines. Its aim is to support at the earliest opportunity with prevention and early intervention programmes. For more, visit: www.safeandsoundgroup.org.uk

About Being Well Together

The Being Well Together Programme is one or three-years, delivered by both British Safety Council and its award-winning mental wellbeing sister charity Mates in Mind, to help them improve the wellbeing of their workforce.

It includes access to an online portal with key resources as well as a support manager and options for audit, consultancy, and training services.

More information is available here: https://www.beingwelltogether.org/

Safe and Sound To be Showcased At Regional Business Awards

Safe and Sound To be Showcased At Regional Business Awards

Derbyshire’s specialist child exploitation charity, Safe and Sound, has been chosen as the recipient of donations and funds raised at the East Midlands Business Masters Awards 2023, run by Business.com East Midlands. https://www.thebusinessdesk.com/eastmidlands/events/east-midlands-business-masters-2023

Safe and Sound’s CEO Tracy Harrison, who won the public and third sector leadership award earlier this year which is also organised by the business news platform, will be among the keynote speakers at the awards presentation on October 19 at Nottingham’s Crowne Plaza.

She said: “We are very grateful to the organisers for supporting our charity in this way. I am looking forward to meeting many business leaders who already support us – including the event’s headline sponsors Invictus Communications – as well as representatives from some of the region’s leading businesses and organisations who will be receiving well-deserved recognition on the night.”

Volunteering Team Lead Joins Safe and Sound

Volunteering Team Lead Joins Safe and Sound

Derbyshire’s specialist child exploitation charity, Safe and Sound, has appointed a new team lead to support and grow the organisation’s growing group of volunteers.

Rach Bricknell joins Safe and Sound from a children’s charity where she both volunteered her time and worked on fundraising and events having previously set up her own candle making business and worked in a variety of accounting, business administration and retail roles.

At Safe and Sound, she will support the current volunteering team who carry out vital work across the organisation from outreach sessions and youth activities to administrative and ambassadorial role.

Safe and Sound CEO Tracy Harrison explained: “Rach’s experience in the charity sector – both as a paid officer and a volunteer – as well as her entrepreneurial flair in running her own business will be a great asset to the charity.

“Volunteers are the backbone to organisations such as Safe and Sound and this appointment steps up the support and development to the wide range of people from all walks of life who give their time to help us in work with children, young people and families across Derbyshire whose lives have been affected by child exploitation.

“Our volunteers support us in a number of ways.  For example, parents of children targeted both online and in person by perpetrators have progressed to become peer mentors – supporting other families through their journey.

“Our youth work and outreach teams are supported by volunteers with an array of life experience to ensure that we can reach out and engage with young people across the city and county.

“We also have a wide range of professionals who provide support for the charity – taking on roles as trustees and ambassadors and also providing their expertise to us free of charge.”

Rach Bricknell continued: “I am excited to be part of an amazing charity that does such incredible work to support and protect some of the most vulnerable young people and families across the county.

“I know from personal experience that nothing beats the feeling that you have given something back in whatever way you can.  It is also the opportunity to learn more about the issues that people face in their lives and to develop new skills which are invaluable in all aspects of home and work life.

“I am relishing the role – both in working with our existing volunteers and to recruiting more people to keep pace with the growing demand for Safe and Sound’s support services. Their input really can make a positive difference to the lives of so many people in our local communities.”

For more information about volunteering at Safe and Sound, please visit https://www.safeandsoundgroup.org.uk/i-want-to-volunteer-my-skills/